Monica Vinader New Range Launch
The collection is described as "Drawing inspiration from the many unexpected places one finds beauty, the collaboration marries Monica Vinader's design integrity and honesty of materials with Mother of Pearl's own ethical and innovative style. Embracing organic shapes and earthy tactility, each piece draws on nature's striking irregulations to celebrate what makes us unique."
Sustainable values are at the core of Monica Vinader's range. They use 100% recycled silver and focus on using FSC certified packaging and a low reliance on plastic. Working with them we created a set of seed paper marketing stationery for the launch event of this prestigious new range.
We created a mailing insert, gift card, tags and flyer for the initial sales under this range. Allowing the early customers to see both the beauty of the collection but an obvious commitment to sustainability through the supporting inserts.